Blanketflowers belong to the family Asteraceae and the genus Gaillardia, which includes perennial or annual herbaceous plants mainly native to North and South America. Valued for their abundant and brightly colored blooms — ranging from vivid yellow to deep red, with rich shades of orange in between — they flower from early summer until the first frosts, attracting bees and butterflies.
Hardy and easy to grow, they thrive in well-drained soils and sunny exposures. Their drought resistance makes them valuable allies for natural gardens, sunny borders, and wildflower meadows. Regular deadheading encourages continuous blooming.